We innovate people and team work, aligning it to your business strategy.

Our Approach

We combine innovation and marketing/corporate strategy paradigms and tools with traditional people management and organizational development methodologies. This is how we align strategy, operations and people development.

Beyond training and consultancy

At BigName, we are often asked to provide training and consultancy services. We provide both, face-to-face, and remotely, and we will continue to offer these services. In our opinion, however, training is not a solution in itself, it is a tool.

Indeed, training develops skills and know-how, but it is not capable of bringing about change in itself. The same can be said of consultancy, which tends to involve lengthy periods of analysis followed by advice which can be difficult to follow and often the changes recommended can be difficult to implement. We know this only too well which is why our services are different and, we believe, much more likely to generate beneficial and long lasting results.

Our pillars

1. Our vision of Professional Innovation Development overcomes the limits of traditional professional and organizational development services and the Competency Model in the era of the so-called fourth industrial revolution. It’s been adopted and implemented in organizations such as Swiss Post, Daiichi Sankyo and Sanofi.
2. By applying our Design Thinking-based methodology, we will work with you to both co-create and implement solutions we know will work. Solutions which have been streamlined and customised to your specific circumstances. We began applying Like & Work Design theory long before it became an international trend.
3. Key to our approach is the application of the logic and language of marketing to all the key areas of a business to align strategy, operations and staff development.
4. Now used globally, BigName’s visual tools simplify the learning of business strategy-related concepts. As an added benefit, they also encourage the sharing of ideas and help boost productivity. An increasing number of the world’s most highly regarded business schools use our tools because they know they work.

OUR SERVICES

What can you do thanks to PROFESSIONAL INNOVATION?