We innovate the work of your people and your team,
and align them with your core business strategy.
Our Approach
We combine innovation and marketing models with traditional people management and organizational development methodologies. This ensures we keep the value you deliver to your customers at the center of any change.
This is why we have devised and adopted the most modern and easy-to-use methodologies to help align and innovate professional strategy as well as team and company strategy, at the same time, integrating business, operations and people development.
Beyond training and consultancy
At BigName, we are often asked to provide training and consultancy services. We provide both, face-to-face, and remotely, and we will continue to offer these services. In our opinion, however, training is not a solution, it is a tool. Moreover, training requires skills and know-how, but it is not capable of bringing about change in itself.
The same can be said of consultancy, which tends to involve lengthy periods of analysis followed by advice which can be difficult to follow and recommends changes that can be difficult to implement. We know this only too well which is why our services are different and, we believe, much more likely to generate lasting results.
Our pillars
- Our vision of Professional Innovation Development, as implemented in organizations such as Swiss Post, Daiichi Sankyo, SDA Bocconi and Mediolanum bank, overcome the limits of traditional professional and organizational development services. Our focus is on the skills needed in the era of the so-called fourth industrial revolution.
- Through the application of our Design Thinking-based methodology, we will work in partnership with you to both create and implement the solutions we have tested, streamlined and customised to your specific situation. We applied Like & Work Design theory long before it became an international trend.
- Our approach involves the application of the logic and language of marketing to all areas of a business. At the same time, we will help your business to align strategy, operations and staff development.
- Now used globally, BigName’s visual tools simplify the learning of strategy-related concepts. As an added benefit, they also encourage the sharing of ideas and help boost productivity. A increasing number of the world’s best Business Schools use our tools because they know they work.
OUR SERVICES
How can our PROFESSIONAL INNOVATION services help your Business?
BRANDING and REPUTATIONAL Development
Bigname will help your business leverage Personal Branding by using your key people to enhance your business’s visibility and reputation. Our service will also boost audience engagement. Added benefits include: attracting talent, and generating positive media coverage and visibility.
TEAM INNOVATION
We can help you innovate your business’s team and service models. Where necessary, we can apply innovative business models to enhance teamwork.
SALES INNOVATION
BigName can help with sales force innovation. By applying personal branding techniques, we can help your sales teams sell more. We can also help your business transition from transactional to complex sales.
TALENT MANAGEMENT
BigName will help your business align talent management to corporate strategy. Our intervention will ensure talent becomes more agile and more self-directed. We can also help you innovate leadership skills, and enhance the effectiveness of staff mobility and outsourcing.