A really unexpected thing happened: we were invited to give two whole days of lectures in a University in the north of Armenia.
They even translated the new Personal Branding Canvas in Armenian (which will be posted soon): the one of a kind alphabet makes it even more beautiful!
An event, created in collaboration with ConfArtigianato Vicenza and the International Committee for the Development of Population (Comitato Internazionale per lo Sviluppo dei Popoli – CISP), was held at the amazing Vanadzor Technology Center (EIF) and involved more than 50 students who were engaged in a process of entrepreneurial development, and consequently also focused on building their professional image.
The goal was to push the kids to avoid emigrating and instead focus on developing wealth, growth and entrepreneurship in their amazing country.
For our Alessandra Tollemeto and myself it was a great pleasure, also supported by the warmth of Armenian people, who welcomed us with outstanding enthusiasm.
I really do hope I get a chance of hearing great things from these wonderful kids one day!
Also, having the chance of meeting local entrepreneurs and politicians was an extraordinary experience. In particular, the courageous and energetic Karine Ghukasyan who, overcame all kinds of bureaucratic and financial issues and created Kara and Karen LLC, a company that produces traditional Armenian yogurts like Narine and Matsum, a delicious sour cream which we had the privilege to taste while visiting her factory!