Two weeks ago I had a gorgeous experience facilitating a workshop for ValoreD.
ValoreD is the first association of large companies in Italy to support women’s leadership in the corporate world (where VALORE stands for value, and D for Donne that in italian means “women”), one of the most important hubs for women’s leadership in Italy.
The participants came from corporate leaders as:
McKinsey&Company, Vodafone, Poste Italiane, Deutsche Bank, Enel, UniCredit, Pfizer, Sanofi, Unicredit, Johnson & Johnson, Linklaters, McKinsey&Company, Paypal, Zurich, Luxottica and HP!
It is not the first time I have the pleasure to present the Personal Branding Canvas in the women’s leadership context.
Another interesting initiative was my role as “judge” for the SheFactor challenge that lead more than 1.300 women in a completely online path of Personal Branding.
The context was organized by my friend, partner and Personal Branding expert Francesca Parviero with whom I co-facilated also the ValoreD workshop.
Sadly Italy is at the lowest ranking in Europe regarding this matter as described in the following picture (source ValoreD):
Self-valorization and Personal Branding
What did I learn from those experiences?
That one of the most important issues when it comes to women’s leadership is self-valorization!
When asked to tell me their definition of self-valorization, 90% of those 1.300 from #sheFactor told me things like: knowing your strengths, managing your weakness or believing in yourself…
The same happened during the workshop.
When I asked: what is value? No answer!
We are of value when we satisfy a desire or we solve a problem for our clients, bosses, colleagues, etc.
Self-valorization in Personal Branding means making sure that those people know about all of that…