A good Personal Branding strategy is essential for professionals who strive for success. Personal Branding allows you to attract new opportunities that are consistently aligned with what you can do best, even when you are busy working or doing something else.
Today, however, Personal Branding alone is no longer enough.
We live in an era in which innovation is an inevitable force that is disrupting professions and jobs. This occurs while we are all under a constant barrage of messages and other distractions – your clients, managers or employers also face the same incessant bombardment.
At times, making small incremental improvements to your professional strategy is not enough: you need to understand how to create NEW VALUE. You need to be able to solve the same old problems in completely new ways or identify needs that nobody ever realised existed.
We called this concept Professional Innovation.
At BigName®, we believe that the capacity to innovate within professions should be available to everyone. We are convinced that to do this you need effective visual maps free of marketing jargon and other baffling terms to help you orientate yourself in today’s ever-changing business climate.
That’s why we have selected some of the best visual maps we commonly use to assist us with our enterprise projects related to people and teams. We have used them to create the first release of the Professional Innovation Toolkit and we decided to distribute for free via our website.
More specifically, within in the toolkit you will find:
- a new updated even easier to use version of the Personal Branding Canvas with an important change to one specific block: Profession instead of Offering
- the Personal Business Model Canvas – compared to the version in the book Business Model You (I curated the Italian edition) this is our new tailor-made simplified version. (NB: it’s the same version that we have used successfully with thousands of people over the years in Italy and across Europe!)
- an updated version of the Personal SWOT Matrix that previously was only available in Italian
- the debut of the Communication Matrix – a completely new never before published map to enable you to brainstorm your future communications initiatives.
Download the toolkit now and let’s keep in touch: soon we’ll be sharing another exceptional new tool…