A few days ago I had the opportunity to present the Personal Branding Canvas at IBM Be Visible, a round table organized by IBM Italy to promote the role of women in the workplace.
I was invited along with my friends Francesca Parviero and Domitilla Ferrari to talk about the importance of using social networks and the web to increase one’s value.
This morning great session on Personal Branding & Social Networking #IBMbevisible #women #diversity pic.twitter.com/6hSYzbClxu
— Emilia Rabaioli (@erabaioli) 3 Novembre 2014
#IBMbevisible: per costruire il proprio brand in un mondo #social http://t.co/u8RvD86StM — IBM ClientCtr Milano (@IBMCCMilano) 3 Novembre 2014
I found it particularly inspiring to talk about Personal Branding right in the company that practically invented the Digital Brand Ambassadors, with its policy expressly asking employees to be content creators on the web, provided that they are consistent with the Brand values and add value:
If it helps you, your coworkers, our clients or our partners to do their jobs and solve problems; if it helps to improve knowledge or skills; if it contributes directly or indirectly to the improvement of IBM’s products, processes and policies; if it builds a sense of community; or if it helps to promote IBM’s Values, then it is adding value.
Personal Brand for Brand Ambassador
If strategically developed in the right way, single Personal Brand today can be matched to the one of the companies, making employees valuable ambassadors of the Brand and creating a mutual support between them and the company.
Today a very valuable asset is the trust and it is easier to establish it between persons and persons rather than between persons and companies: people want to do business with those they know and trust. A manager, or a CEO capable of becoming testimonial and guarantor of the corporate culture, will attract the best employees, partners, suppliers and customers.
#IBMbevisible Anche @sandy_carter tra i brand ambassador citati da @LuigiCentenaro pic.twitter.com/zcaw7dRxHZ
— Alessandro Zonin (@AlessandroZonin) 3 Novembre 2014
NB: the vast majority of those present and active on Social Media during the event were women!
A shared success
IBM surprised me for the great consistency and participation. The union of twitter profiles belonging to panelists with those belonging to online influencers part of IBM has generated excellent results in terms of numbers:
— 2 milions impressions
— 921 Twitter mentions
— 132 users involved
I myself was in Trending Topic with an exposure of one million impressions (source twitterreach.com)…
Next time I’ll have to pay IBM for the event, I suppose!