Team Innovation
Innovating the work and service models of your teams, or developing new models in these uncertain times. This is achieved through the use of business modeling and the application of business development methods employed by modern startups.
“I have been trying to clarify my team’s new strategy for months but I can never find the time to do it”
“I struggle to manage my team effectively and to define a development plan for each member that is consistent with our objectives”
“My team is neither well-known nor valued within our organization.
Nobody knows what we do!”
“I repeatedly explain to my people what they need to do but they often don’t understand me and are neither very proactive nor motivated”
“I spend too much time solving problems my staff should be able to solve themselves”
“I spend too much time supervising and micro-managing instead of defining new strategies and developing new ideas”
SOLVING OLD PROBLEMS WITH OLD SOLUTIONS
These are some of the comments we hear over and over again from our new clients.
But how can we help you solve these problems in such an uncertain world?
As you may well know, everyone proposes solutions based on skills and motivational development, complex psychological approaches, assessments or team building. Sometimes even off-site training, which tends to be more or less recreational in nature and can devolve into little more than moments for your staff to get together for a chat. Typically, after such sessions, participants feel they’ve wasted their time without solving any real problems. In other words, the training is all cost and no benefit.
This form of training can only be effective if participants understand the importance of creating value for themselves and for their organizations. Value creation only happens when there’s a clear understanding of internal customer needs. Only then will your staff know how to change the way they approach their work.
“To Motivate Employees, Show Them How They’re Helping Customers”
– Francesca Gino, Harvard Business School Professor
“Lead more and manage less”
– Warren Buffett
How can we help you find solutions to these problems?
At BigName, we integrate innovation and marketing models with cutting-edge staff and organizational development methodologies. In this way, we ensure change is always aligned to core business strategy.
In fact, we apply a unified “language” to organizations as a whole. This language, which is easy to understand and learn, comes directly from the paradigm of business modelling. In this way, the most important concepts, those that often tend to be relegated to the marketing area alone, can be understood and applied throughout the organization: creating value which is then passed on to your customers.
We achieve business model alignment rapidly and easily using proprietary tools such as the Business Model Canvas, the Team Canvas and the Personal Business Model Canvas.
Our methodology is based on visual thinking, as discussed and proposed in books such as Tim Clark’s “Business Model You” – curated by us for Hoepli – and “Business Model for Teams” by Tim Clark and Bruce Hazen, also edited by us and which includes two of our success stories, including the ENEL case.
“The Team Canvas is by far the most efficient tool for illustrating how work groups function and how each person contributes to their overall mission.”
– Tim Clark, co-author of Business Model for Teams.


Business models are paradigms that are simple to learn and implement because they show how various jobs and work are structured. This is in stark contrast to complex theoretical approaches that are difficult for organisations to implement because they are too far from everyday reality.
Using our business model based approach, we design programs for:
- Remote Working Implementation;
- Innovation of team service models to align them to genuine customer needs;
- Adoption of new software aligned to service models and customer needs;
- Team Branding and internal communications development;
- Implementation of an Agile mindset, but only if this will genuinely benefit an organization;
- Creation of new teams or alignment of existing teams with new business strategies;
- Staff development plans aligned to team objectives and company strategy;
- Self-direction and Talent Autonomy development programs.
WHAT CAN YOU DO NEXT?
Get in touch to request a free consultation to assess whether your organisation’s teams would benefit from professional innovation.