Team Branding and Personal Branding
The image and reputation of today’s organizations today depends ever more on the image of their personnel. Company employees are on the front line in terms contact between organizations and the outside world. With their social networks, employees can provide productive and authentic visibility, thus projecting coherence and enhanced reputation for the businesses they represent. This situation transforms personnel from passive organisational actors into Brand Ambassadors intrinsically involved in all business processes.
Of particular significance is the personal activity of personnel on social channels like networks such as LinkedIn, Twitter or Facebook. Until a few years ago companies were able to filter information transmitted from within their organizational boxes. In today’s digital environment, each and every employee is exposed publicly and therefore his or her image image must be managed to benefit the organisation and everyone in it.
We are curator of “Personal Branding per il Manager”,
the italian version of “Ditch dare do!” by William Arruda
How can we help you with this transformation?
Personal Branding programs for CEOs and Executives
We facilitate the often difficult processes of positioning and building the credibility of your CEO and other key executives in today’s complex online and offline ecosystem. The aim is to communicate the company’s strategic vision through the person, values and personality of the enterprise’s leader and other senior staff.
Our approach, developed through many years of experience, including working with Fortune 100 organizations, with Fortune 100 organizations, is based on business design principles and, leverages proprietary tools such as the CEO Branding Canvas and the CEO Business Model Canvas. It reconcile the different faces of your organization with external stakeholders to generate positioning ideas that are consistent with your business model, communication objectives and corporate culture.
Departmental and Team Branding Programs
We support teams such HR departments or Marketing and Communications functions providing them a with structured paths to consolidate the image of their teams and collaborators, both inwardly and outwardly.
We develop the Branding of individuals and teams in a coordinated and coherent fashion, especially when the need to embrace new online dynamics and relationships exists.
Thanks to proprietary tools such as Team Branding Canvas, we facilitate a co-creation process to reveal issues and opportunities that we then fill with our custom developed training programs.
Sales Force Programs
We work with agents, promoters, Financial Advisors, Private Bankers and salespeople to facilitate the development of their personal positioning all the way up to implementing Social Selling programs and the active management of Social Networks. We ensure that our interventions match your Brand values and your organization’s policies.
- CEO Branding
- Brand Ambassador Programme
- Personal Branding for Social Recruiting
- Personal Branding for Employer Branding
- Personal Branding Programmes for sales networks
- Personal Branding for Financial consultants
- Personal Branding for diversity
- Personal Branding for valorization
- Optimisation of LinkedIn profiles
- Social Selling