“To Motivate Employees, Show Them How They’re Helping Customers”
– Francesca Gino, Harvard Business School Professor
Personal business models are the only paradigm based on the concept of value tied to the activities and skills needed in your workforce. Just as Personal Branding is the only model that illustrates the ways in which employees can enhance their value by transferring a value proposition to managers, co-workers, as well as customers, both internal and external.
By applying the key marketing and innovation concepts to business professionals, we can synchronise their work with corporate strategy and make people more self-directed and agile.
This approach is increasingly necessary in today’s business environment.
VUCA and work
We are in the VUCA era (volatile, uncertain, complex and ambiguous), in which innovation acts without asking permission: new and uncertain competitive scenarios are emerging constantly, especially as technology becomes more intelligent every day. This situation places enormous pressure on companies that have fully embraced agile innovation methodologies. Innovation, however, also affects the professions: some of them will disappear, while others are transforming, becoming more liquid, digitized, smart, remote, and who knows what else.
The end of the “skills model”
In such a scenario, common sense suggests that everyone makes a big effort (and therefore increases the time and resources dedicated to their work) or develops their skills. While undoubtedly a necessity, this is completely useless if you do not start from the concept of value in terms of problems solved, wishes fulfilled, and other concrete activities that will help you help your customers or colleagues.
The real question all of us who work must ask ourselves is:
- not: “How do I become more visible and better at my job?”
- but: “How can I create new value?”
Today, in professional development terms, employees are expected to become agile, autonomous and self-directed. They also need to understand the needs of internal and external customers and be able to adapt their activities to satisfy them. We want staff who can interpret change, evolve constantly, and consistently create new value.
To do this, we must go beyond the skills-based models and adopt value-based models instead.
We believe this is possible, if, and only if, same strategic skills once reserved to large organizations are transferred to employees. We also believe this can happen rapidly and easily.
At BigName, we develop your staff using the methods and logic of innovation, business modeling, Personal Branding, agile methods of Design Thinking and strategic coaching. These are the only methodologies that deal with the concept of value in relation to everyone’s individual skills.
We have integrated them into a new professional development model: Professional Innovation.
WHAT WE CAN DO FOR YOU
Thanks to our innovative approach, we have supported the HR divisions of major corporations with projects such as:
- Creation of new professional figures in line with new strategic needs;
- Innovation of existing professional figures to adapt to major changes;
- Talent Management programs;
- Empowerment through Personal Branding and personal business models;
- Agile and self-directed professional development;
- Development of employability, outplacement and internal mobility programs;
- Performance Management through personal business models;
- Employer Branding and Employee Advocacy through Personal Branding;
- Diversity management through Personal Branding;
- Professional strategy for those working in consultancy.
HOW WE WORK
Thanks to our design thinking-oriented approach, we’re able to tailor our work to your needs and convert the results into actions.
We use our visual tools to simplify the transfer of strategic skills
We tailor training, both on and off-line, to ensure it is as efficient as possible.
AS COVERED IN OUR BOOKS
It all started with Tim Clark with the book Business Model You, that made professional innovation accessible even to those without marketing skills. The same intuition prompted us to extend this approach and to offer our Professional Innovation ToolKit for free and to support Tim while he drafted his new book Business Model Team.
Personal Branding for Companies
Enhancing company value by positioning key people
by Luigi Centenaro and Silvia Zanella
The first book in the world that details the application of Personal Branding in the business sector.
With countless case studies!
Business Model You
The one-page method for reinventing your career by Tim Clark
edited by Luigi Centenaro
The book that revolutionized the conception of work and career using the Personal Business Model Canvas.
Business Model Team
by Tim clark and Bruce Hazen,
curated by Luigi Centenaro and with the preface by Gian Paolo Montali
The first book in the world to combines strategy, organization and staff development.
WHAT CAN YOU DO NEXT?
Get in touch with us to request a free Job Innovation and Talent Management programme feasibility study for your organization.