The Professional Innovation specialists for enterprise.
Professional Development is dead, long live Professional Innovation
The idea of sharing the Personal Branding Canvas for free online was born from our desire to “give back” and share our expertise so everyone can improve his or her promotion and enhancement strategy without having complex marketing skills. Even we were surprised by our own success! The Personal Branding Canvas has been translated into […]
When I joined LinkedIn my colleagues made fun of me: “What’s the point?”, “What’s this networking thing?”, they all exclaimed. Then some offline clubs started to appear and that’s when I first started thinking about the importance of Personal Branding in the corporate environment. In August 2004, LinkedIn reached 1 million users and sometimes I […]
In December we were invited by Fioranese Ceramics, a company with a long tradition in the manufacture of ceramics, to hold a Personal Branding strategy workshop at their Temporary Workspace in Fiorano Modenese (in front of the Ferrari factory!), a modern eclectic structure designed specifically for occasions like this. Although our work is usually project-based […]
As a general rule, BigName is not directly involved in personal projects involving reputational issues. We have, however, helped resolve certain notable cases, some of which have made the news both in Italy and internationally. Such cases always required inevitably a specific strategic Personal Branding approach and, sometimes, even basic Corporate Strategy! It was never […]
A really unexpected thing happened: we were invited to give two whole days of lectures in a University in the north of Armenia. They even translated the new Personal Branding Canvas in Armenian (which will be posted soon): the one of a kind alphabet makes it even more beautiful! An event, created in collaboration with […]
In the last years I had some occasions to consult a few of the most prominent dentists in Italy and, more recently, to apply the Personal Branding Canvas training format to more than 100 Italian dentists. In fact I had the pleasure of being invited to facilitate a workshop on Personal Branding for the meeting of the […]