Why professions need innovation
We live in an era in which innovation acts without our permission. Some call this effect “disruptive innovation”. The crisis and globalization are constantly generating new and uncertain competitive scenarios, and technology is becoming more and more intelligent. This puts enormous pressure on companies, forcing them to innovate.
Many companies, however, have focused their efforts on improving their products
or services, often from a purely technological point of view. With this approach, however, companies risk developing things that are so advanced no one wants them. True innovation goes beyond the product and focuses on the customer. Better still, it focuses on the transfer of value. To do this, you need to think in terms of business models and innovate how to acquire, create, and distribute their value.
Innovation acts without permission even on professions that are lost, transformed and become liquid, digitized, smart, remote, and who knows what else. Professionals and those who work in the finance industry who were hit hard by the fintech revolution know all about this.
In today’s scenarios, common sense suggests that everyone’s level of commitment should be at maximum levels (thus increasing the time and resources devoted to their work) or should focus on growing their skills. Thus, the most enlightened people take training and all kinds of other courses. They face enormous pressure to become more technological, digital, social, always-on, etc. While definitely necessary, this can be totally useless unless the starting point is the concept of value: problems solved, desires satisfied – concrete activities that genuninely help customers or colleagues.
The question that needs to be asked is not “How do I become more visible, good and skillful?” but “How can I add more value?”
how professionals innovate to acquire, create and distribute value.”
Even in this case, fortunately, you can apply the methods and logic of innovation, business models, personal branding, and business design methodologies. In his Business Model You book, Tim Clark’s message was precisely this and allowed those without strategic marketing skills to exploit such tools. The same message prompted us to release our Professional Innovation ToolKit free of charge.
Professional Innovation in companies
Professional Innovation is key to the success of innovation in business. Understanding how to create new value in a complex organization is often more problematic as work is fragmented; collaborators struggle to share their vision and employ it to align their professional strategy.
In this regard, we are pleased to announce that this is the exact topic of Tim Clark’s next book: Business Model for Teams. The Italian edition includes our Enel and Cattolica Assicurazioni case studies.