As a general rule, BigName is not directly involved in personal projects involving reputational issues.
We have, however, helped resolve certain notable cases, some of which have made the news both in Italy and internationally. Such cases always required inevitably a specific strategic Personal Branding approach and, sometimes, even basic Corporate Strategy!
It was never solved only by applying a digital/technical hack, a clever legal workaround or some search engine optimization magic trick only. Personal Branding could even be considered a preventative measure in terms of managing the reputations of key company figures.
When Personal Branding is applied to CEOs, some call it CEO Branding. Authoritative publications on this topic are few and they do not explain how to do it. What counts most in this field is a combination of experience and a highly structured approach. One that can ensure CEO branding activities take place at all levels within a company and one that is capable aligning the many different voices and stakeholders.
To achieve this, we have developed a specific methodology of CEO Branding. Through experience, we’ve optimized our approach and can apply it to a range of enterprises, from medium-sized businesses to multinationals, and even Fortune 100 companies. For this purpose, we have even created a dedicated version of the Personal Branding Canvas: The Personal Branding Canvas – CEO Branding Edition.
Last week we had the chance to share our CEO Branding approach at an interesting multidisciplinary event in Italy related to CEO and company reputation, organized by Asseprim, the national federation that represents professional services providers in Italy:
Find a selection of slides from the event here or you can read our contribution to a booklet on the event here (both only in Italian):