The Personal Branding Canvas, created by Luigi Centenaro, founder of BigName, is the visual tool for the designing your professional image and is now part of our Career Innovation Toolkit.
We used it in projects with companies as IBM, BSH, ABB, ALLIANZ and LUXOTTICA and we decided to distribute it for free!
An approach based on recent trends as Design Thinking e and Life Design: develop different options on paper in order to rapidly prototype your strategy and test it in the real world.
Quickly identify you target audience, discover your strengths, define the expectation you want to generate and develop a credibility and visibility strategy.
10 logical blocks in standard English, 100% marketing jargon free. The big picture of the 10 most important elements you have to keep in mind in order to design your strategy.
For your own Personal Branding
For employees, managers and executives, for freelance, artists, professionals, lawyers, doctors, dentists, entrepreneurs, students, politicians, celebrities, influencers, sport celebrities, creators, etc.
For your clients
For you that, as a personal empowerment practitioner, are contributing to the success of others. Career & Life Coaches, Strategy Consultants, Web & Social Media Marketers, Publicists, Digital PRs, Life Designers, Image Consultant, etc.
WHY IT WORKS
The Canvas is much more than a great visual shorthand for simplifying the understanding of the Personal Branding process. It is a design framework that enable the lean approach of doing, testing, learning and pivoting as quickly as possible. Behind BigName methodology lie more visual tools and modeling practices inspired by the the Life Design approach.
Encourage sharing of new ideas: easily discuss and exchange your views with your collaborators, colleagues or clients!
Start by sketching out the current state of your Brand in few simple steps. Then develop new scenarios and test them in the real world!
Activate your Investments focusing only on what is really relevant. Pinpoint what you need to improve on and go for it!
DEVELOPED SINCE 2013!
The very first and ogirginal Personal Branding Canvas was born in 2013 and was inspired by the book Business Model You written by Tim Clark (it is even included in the new edition of his book) & Business model Generation by Alex Osterwalder e Yves Pigneur.
The current version has been tested over several months consulting and delivering workshops before being published in its current version.
Is all the work over? Not yet.
Feedback helps improve the tool: our aim is to share and improve it thanks to your advice, suggestions and requests.