As a teacher of the Master SNID at Politecnico di Milano I have been invited to give a workshop for the Open Day of the third edition of the Master (I have the pleasure and honour to have greatly contributed to its birth).
The day itself was designed to explore the role of the Influence Designer: a professional figure relatively new in Italy and who, therefore, needs a strong Personal Brand to enter the job market. So I created a workshop that was both a taste of what participants will deepen during the Master, and a way to begin to understand how to draw their own careers.
It was very easy to facilitate students that are generally familiar with the methodology: the Design School of the Politecnico di Milano is the Italian temple of design thinking!
Personal Branding is an influence device. There is not Brand without a real influence to someone’s choice…