MADEE (MasterLab in Digital Economy and Entrepreneurship) is the Master’s program in Digital Entrepreneurship developed by H-Campus, a company hosted by the most famous italian incubator H-Farm, based near Venice in Italy.
Students go to the MADE for two reasons: finding a job in the digital media industry or creating a startup, often incubated by H-Farm itself.
Personal Branding Canvas and Students
Students worked with me on their Personal Brand development during the months of lessons and we wrapped all together using the Personal Branding Canvas. When it comes to students it is much more difficult to develop a professional Brand since there is usually no working experience behind. Therefore I hope that teaching them the logic of the Canvas is going to be useful at the end of the Master’s program or during their first job: they could go back to their map and apply the process again with a more practical attitude.