Branding and Reputation with Personal Branding
The image and reputation of today’s organizations increasingly depend on those of their teams and people. These two factors represent a precious point of contact between organizations and the outside world. With the help of social networks, image and reputation can become a natural driving force for visibility, promoting consistency and enhancing reputation. This, in turn, transforms people from passive actors in the life of the organization into effective Brand Ambassadors. An improved image and reputation can help your business attract new opportunities.
This is especially true when your employees leverage their personal channels such as LinkedIn, Instagram or Facebook. Until a few years ago, companies were able to filter the information leaving their organizational boxes. Nowadays, due to the digital world we live in, each and every employee and manager is on public show. Consequently, their images must be consistently curated and everyone must be made aware of risks and opportunities, for themselves and for their organizations.
OUR BRANDING AND REPUTATION SERVICES
CEO and Executive Personal Branding
When referring to an organization’s leader, we’re talking about CEO branding, or about the process of consolidating a corporation’s vision, mission and positioning via the identity, values and the personality of the individual who leads it. CEO Branding is a complex issue involving a range of issues related to organization, corporate strategy, public relations, lobbying, internal leadership and branding in general.
Employee Advocacy and Employer Branding
One thing is certain: your key employees represent the true reality of your company, its culture and its work environment. After all, people trust people and not self aggrandizement and advertising claims. With their online presence and by interacting with their networks, employees can amplify their corporation’s voice, engage new audiences, attract talent, and generate business opportunities, as well as gain media visibility and consensus.
AS COVERED IN OUR BOOKS
Personal Branding for Companies
Enhancing company value by positioning key people
by Luigi Centenaro and Silvia Zanella
The first book in the world that details the application of Personal Branding in the business sector.
With countless case studies!
Business Model You
The one-page method to reinvent your career
by Tim Clark, edited by Luigi Centenaro
The book that revolutioned
our way of thinking about work and career
by using the Personal Business Model Canvas
Download it with all the other tools