The Professional Innovation specialists for enterprise.
Professional Development is dead, long live Professional Innovation
Digital transformation within companies often tends to focus on strategic and operational aspects. But how can these aspects be combined with organizational and staff development issues? In partnership with Enel on 12 September, BigName presented the Enel case during Rome’s Social Media Week. Starting from scratch, Isabella Panizza ENEL’s Head of Global Digital Communications achieved […]
Enel, a Fortune # 84 company, serves around 64 million users in more than 29 countries and boasts the largest customer base of all energy producers in Europe with a net installed capacity of 83 GW and a network of nearly 2.1 million kilometers. In 2015, Fortune ranked Enel as fifth in its list of […]
A good Personal Branding strategy is essential for professionals who strive for success. Personal Branding allows you to attract new opportunities that are consistently aligned with what you can do best, even when you are busy working or doing something else. Today, however, Personal Branding alone is no longer enough. We live in an era […]
At last, here it is: after more than a year of fine tuning and testing, we’ve published a completely new Personal Branding Canvas format. While the Canvas is new, it is also very well-oiled: we are pleased to be able to say that we’ve already used it it in many of our Professional Innovation projects […]
The idea of sharing the Personal Branding Canvas for free online was born from our desire to “give back” and share our expertise so everyone can improve his or her promotion and enhancement strategy without having complex marketing skills. Even we were surprised by our own success! The Personal Branding Canvas has been translated into […]
When I joined LinkedIn my colleagues made fun of me: “What’s the point?”, “What’s this networking thing?”, they all exclaimed. Then some offline clubs started to appear and that’s when I first started thinking about the importance of Personal Branding in the corporate environment. In August 2004, LinkedIn reached 1 million users and sometimes I […]