The Branding Canvas is the visual framework that can help you to rapidly understand, innovate, validate and plan your team or organization’s Branding strategy, even without an advanced marketing background.
We decided to distribute it for free on the belief that anyone today should have access to the tools, methods and strategies previously reserved only to big corporates.
A visual approach based on cutting-edge trends such as Design Thinking and Lean Startup: Branding Canvas is the fastest and most effective way to build your Brand.
This easy to use process helps you identify and enhance your unique promise of value and shows how you can put yourself in front of the right audience.
12 intuitive blocks and many incisive questions help you get to the big picture quickly and helps you discover where you need to innovate.
For your Brand
To help you quickly discover or re-invent the Brand of your organization or team:
- ✓ no complex theories and technical mumbo jumbo
- ✓ build greater awareness of your value
- ✓ no expensive research and data needed
For artists, professionals, lawyers, doctors, dentists, entrepreneurs, startuppers, managers, students, politicians, celebrities, influencers, bloggers, etc.
For your Clients
For you, as a personal empowerment practitioner, contributing to success of others:
- ✓ quickly clarify client goals
- ✓ greater focus on the value you add
- ✓ co-create strategy with your clients
For Branding Strategists, Business Coaches, Strategy Consultants, Web & Social Media Marketers, PR & Digital PRs and many others.
Why it works
The Branding Canvas was initially inspired by Tim Clark’s Business Model You® methodology, and, of course, by the Business Model Generation approach made famous by Alex Osterwalder and Yves Pigneur from Strategyzer in their best-selling book.
The Canvas is much more than a great visual shorthand for simplifying the understanding of the Branding process. It is a design framework that enable the lean approach of doing, testing, learning and pivoting as quickly as possible. Behind BigName methodology lie more visual tools and modelling practices inspired by the Business Design approach. Some of them will be soon distributed online for free.
Encourage sharing of new ideas: easily discuss and exchange your views with your collaborators, board and clients!
Start by sketching out the current state of your Brand in 9 simple steps. Then develop new scenarios and test them!
Activate your promotional tactics focusing only on what is really relevant. Pinpoint what you need to improve on and go for it!
The Canvas allows you to create and develop the prototype of your Branding strategy.
The current version has been tested over several months consulting and delivering workshops before being published in its current version.
Is all the work over? Not yet.
Feedback helps improve the tool: our aim is to share and improve it thanks to your advice, suggestions and requests.