If you’ve found the new Branding Canvas then perhaps you’re wondering about the usage license.
Well, the Canvas is published under BigName srl 2015-2017 Copyright.
This is why it must not be altered nor included in any software or sold as a tool. And you cannot sell printed copies of the Canvas online. Whenever you use the Canvas, ALWAYS add the following link: BigName.pro/branding-canvas/.
Everyone is free to use the Branding Canvas to draw up his or her organization Branding strategy or to use it to help others understand, analyze, and develop their own Brands. This includes those who want to use the Branding Canvas within their companies, in addition to anyone who wants to use it in connection with training, consultancy or similar roles.
Furthermore, without the express permission of BigName, nobody is authorized to define himself/herself licensed or official trainer or even simply trainer of the Branding Canvas or to run training/coaching programs for becoming Branding Canvas trainers or practitioners or license anyone else to use the tool.