The Practical One-Page Method To Help You Develop the Brand Strategy of Your Organization.
If you are looking for a simple and practical tool to help you think about your organization’s Branding strategy, then the Branding Canvas is for you.
The Branding Canvas is great for both startup and existing brands. Developed since 2013, it can be used also to define your company or team Branding Strategy: let everybody know why you matter!
Once printed out on an A1 or A0 size sheet of paper, with the help of simple Post-It notes and marker pens, you can work out your value promise plus how to differentiate your organization from your competitors and how to communicate both factors to your target audience.
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The Branding Canvas, is the visual framework that helps you to rapidly innovate your Branding strategy even without an advanced marketing background.