We are BigName, the Talent Innovation company.

We integrate the latest innovation and marketing models with best practices in staff and organizational development methodologies.

This is how we align people, operations and strategy.

In the era of AI and constant change of the VUCA world, even the best talents struggle to keep pace. Today, helping employees to be more self-directed and agile is essential. Nowadays, workers have to be able to orient themselves autonomously in an increasingly complex working environment.
A paradigm shift is essential to the survival of today’s business organisation which must move from TALENT DEVELOPMENT towards TALENT INNOVATION.

We believe this is possible if, and only if, personnel at both individual and team level learn the same strategic skills once reserved to large business organisations and a handful of the very best startups.
Design thinking and visual thinking tools are fundamental to the way we work. We constantly strive to reduce complexity to a minimum. At the same time, we’re committed to find and share new ways of think about the way we work.

BigName was founded in 2008 by Luigi Centenaro with the aim of revolutionizing approaches to traditional professional development, which he felt were no longer suited to today’s work environment.

Luigi, who pioneered Personal Branding strategy in Italy, is also the author, contributor, and curator of numerous publications on Personal Branding and on how to innovate innovate Professional Development.

Via BigName he collaborated on Personal Branding and Career Innovation with institutions such as SDA Bocconi, IE Madrid, St. Gallen University, WHU Dusseldorf, ESSEC & SIM Singapore, Bath SoM and POLIMI MBA Masters.

KNOW-HOW

Our team brings together designers, business strategists, humanists and technologists into a group that shares expertise and multidisciplinary experiences. Everything we do is organized using the principles of business design. We can help with: Personal Strategy, Personal Branding strategy, Personal Business Modelling,

Organizational Business Modelling & Organizational Design, Storytelling, Strategy U, Lego Serious Play, Digital Transformation, Team Building, Agile Governance, Digital Marketing, Social Media Marketing, Image Consulting, LinkedIn Strategy, Social Selling, Publishing, Copywriting, Video and Graphic Design, Realtime content creation, etc.