“to make a big name (bɪɡ neɪm)“
In the era of the fourth industrial revolution, traditional professional and organizational development is no longer enough. Today, helping employees to be more self-directed and agile is essential. Nowadays, workers have to be able to orient themselves autonomously in an increasingly complex working environment.
A paradigm shift is essential to the survival of today’s business organisation which must move from:
– SKILL-BASED models towards VALUE-BASED models
– PROFESSIONAL DEVELOPMENT towards PROFESSIONAL INNOVATION.
We believe this is possible if, and only if, personnel at both individual and team level learn the same strategic skills once reserved to large business organisations and a handful of the very best startups.
Design thinking and visual thinking tools are fundamental to the way we work. We constantly strive to reduce complexity to a minimum. At the same time, we’re committed to find and share new ways of think about the way we work.
BigName was founded in 2008 by Luigi Centenaro with the aim of revolutionizing approaches to traditional professional development, which he felt were no longer suited to today’s work environment.
Luigi, who pioneered Personal Branding strategy in Italy, is also the author, contributor, and curator of numerous publications on Personal Branding and innovation in Professional Development.
He holds classes on the innovation of professional development at major business schools throughout Europe. Luigi works with Italy’s SDA Bocconi, Switzerland’s St Gallen, ESSEC in Paris, France and WHU in Düsseldorf, Germany.
Our team brings together designers, business strategists, humanists and technologists into a group that shares expertise and multidisciplinary experiences. Everything we do is organized using the principles of business design. We can help with: Personal Strategy, Personal Branding strategy, Personal Business Modelling,
Organizational Business Modelling & Organizational Design, Storytelling, Strategy U, Lego Serious Play, Digital Transformation, Team Building, Agile Governance, Digital Marketing, Social Media Marketing, Image Consulting, LinkedIn Strategy, Social Selling, Publishing, Copywriting, Video and Graphic Design, Realtime content creation, etc.
Our customers range from major businesses to Fortune 100 companies
We create and freely share our most powerful tools
We participate in and contribute to major international events
Universities and institutions:
We have assisted thousands of students, organizations, universities and business schools
We are in constant touch with innovation thought-leaders
With our network of Fellows, we can develop and implement diverse solutions