The BigName Method helps key people in organizations become leaders in business strategy.
Daily, we enthusiastically seize the challenge of providing people with a toolset that was previously only available to big business, and leveraging the processes needed to bring about beneficial organisational change.
To achieve this we developed the BigName Method using Business Design that unites Stanford Business School’s principles of Design Thinking with traditional corporate strategy.
To this, we have added the most innovative coaching and empowerment techniques available.
Our process has four simple steps. Once learned, it becomes instinctive so employees can understand autonomously the impact of change and exploit it to create value in their day to day work.
To facilitate this process, we’ve applied visual logic to create numerous ways to reduce complexity to manageable levels.
We believe professional innovation has a profound impact on society and we want to bring about genuine improvements in the organisations that surround us. We’ve decided to share some of our professional innovation tools for free so that as many people and organisations as possible can benefit from them.